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Culture Doesn’t Attract Employees

15 Jan Culture Doesn’t Attract Employees

Forget about touting your company’s culture to attract employees.  Culture keeps people happy and loyal, but is too amorphous to describe and must be felt.  Once an employee joins your company or firm, then he or she will figure out the true culture of your firm within six months.  Sure, you can try to describe it to people during interviews, but it’s not as credible an argument as describing distinct and unique attributes.


Instead of trying to use culture as a tool to attract talent, instead focus on the distinct attributes of your company, and how those attributes improve the condition of your employees on a personal and emotional level.


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